The World without Bankruptcy Laws
Bankruptcy is one of the natural states which a company may find itself in. Entrepreneurship is primarily about taking risks. When companies take risks, some of them succeed, whereas others fail. Hence failure is a natural part of the business. However, many critics of bankruptcy laws believe that there isn’t a need for an elaborate […]
The Wirecard and Infosys Scandals are a Lesson on How NOT to Treat Whistleblowers
What is the Wirecard Scandal all about and Why it is a Wakeup Call for Whistleblowers Anyone who has been following financial and business news over the last couple of years would have heard about Wirecard, the embattled German payments firm that had to file for bankruptcy after serious and humungous frauds were uncovered leading […]
Why the Digital Age Demands Decision Makers to be Like Elite Marines and Zen Monks
How Modern Decision Makers Have to Confront Present Shock and Information Overload We live in times when Information Overload is getting the better of cognitive abilities to absorb and process the needed data and information to make informed decisions. In addition, the Digital Age has also engendered the Present Shock of Virality and Instant Gratification […]
Why Indian Firms Must Strive for Strategic Autonomy in Their Geoeconomic Strategies
Geopolitics, Economics, and Geoeconomics In the evolving global trading and economic system, firms and corporates are impacted as much by the economic policies of nations as they are by the geopolitical and foreign policies. In other words, any global firm wishing to do business in the international sphere has to be cognizant of both the […]
Why Government Should Not Invest Public Money in Sports Stadiums Used by Professional Franchises
In the previous article, we have already come across some of the reasons why the government should not encourage funding of stadiums that are to be used by private franchises. We have already seen that the entire mechanism of government funding ends up being a regressive tax on the citizens of a particular city who […]
Product management is needed in companies that have several products and brands where the need for integrated management of the product lifecycle makes the difference between success and failure.
Hence, these companies need to create the post of a product manager who can help them manage the end to end product development in a seamless and smooth manner.
The value of a product manager for these companies lies in the way he or she can take a holistic perspective of the product lifecycle and ensure that the products and brands are developed and marketed keeping the interests of the company in mind.
Especially in companies that have multiple product lines and several brands, it becomes necessary to have a product manager for each of the products so that the focus on the specific product or brand is not lost in the melange of the several brands that the company manages.
Take for instance, the case of the world famous consumer giant, Proctor & Gamble. The company known as P&G has managed to be ahead of the competition by investing in the time and money needed to grow each product and brand.
The product managers for each of the products and the brands ensure that the bottom line focus on the product and the brand is not lost in the overall drive to push in as many brands as possible into the marketplace.
The point here is that in the rush to be the first and the best, companies often lose their mojo or the will that is needed to focus on each brand and at the same time on all the brands.
Hence, a product manager for each of the products or the product line can ensure that he or she makes the company stick to its core competence by focusing on the specific product or the brand and at the same time focus on the overall bottom line.
The value of a product manager in companies like P&G and Unilever lies in the way they can coordinate with other product managers across the company and ensure that the marketing and advertising is done in such a way that it reinforces the central message of the company without losing track of the need to emphasize the individual differences.
Only when companies can integrate all the products and within the products, integrate the phases of the lifecycle can then ensure micro management and macro focus. This is the job of the product manager and hence such companies realize that they cannot do without a product manager who can play the role that is required.
Of course, a product manager alone cannot guarantee the success of the product and all the teams involved in the development and marketing effort have to contribute their bit.
The point here is that the product manager by virtue of having the big picture focus can concentrate on getting the best out of the individual teams in the overall company and to smoothen the phases in the product lifecycle.
Hence, product managers are a must for managing the top line growth and the bottom line profits.
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Why Indian Firms Must Strive for Strategic Autonomy in Their Geoeconomic Strategies
February 7, 2025
The Wirecard and Infosys Scandals are a Lesson on How NOT to Treat Whistleblowers
February 7, 2025
Post Product Launch
February 7, 2025
