Successful product launch does not end with merely introducing the new product in the market and then forgetting about it....
Product management is needed in companies that have several products and brands where the need for integrated management of the...
Companies that are responsible for the production and distribution of products have a lot on their plates. Every product has...
Till now, we have considered how product management is done in companies that have different product lines and brands. Now,...
It is crucial to understand the complete product life cycle before introducing a new product or service in the market....
In the dynamic world of product management, understanding the nuances of the Product Life Cycle is not just rewarding but...
In the IT (Information Technology) industry, it is often the case that the organizations find it difficult to synthesize and...
The previous articles in this module discussed how product management differs from brand management and the way in which product...
Often, people get confused with the concepts of brand management versus product management. They tend to think that both are...
Pricing is an important parameter; organizations need to take care of while launching a new product or service in the...