We often hear the term fourth estate being applied to the media. The term refers to the four pillars of...
The legendary media theorist, Marshall McLuhan, coined the term “The Global Village” to indicate the mass production and the mass...
The previous article in this series looked at how the media is an important pillar of democracy and how unless...
Need for a Code of Conduct In recent months, the media world has been hit with several scandals related to...
The previous articles in this module discussed how the media plays a prominent role in acting like a watchdog in...
In previous articles, we have discussed how media affects society and effects changes in the way people think and act....
In the earlier decades of the 20th century, there was a clear distinction between the corporates and the media houses...
Media as an Instrument of Control In many countries, the media is used by the government as an instrument of...
Why is Corporate Communication Needed? With the proliferation of activities that any company does, there needs to be a mechanism...
Event Managers or Corporate Communicators The question as to whether the corporate communications team in organizations has to take on...
What is Corporate Philanthropy? Corporate philanthropy is the act of donating money to social causes. In these times, when corporate...
The Fourth Estate Mass media perform a vital and a crucial role in society. They are called the Fourth Estate,...
What is Corporate Crisis Management ? We live in a world that is uncertain and unpredictable. Hence, our best-laid plans...
Why the Future of Print Media is good There are many experts who have been claiming that the age of...
Press Releases and their Importance The previous articles discussed the various aspects of media and the role of media in...
The Media is an Extension of Big Business Now In recent years, the concept of paid news and advertorials that...
The Reasons for the Contrasting Fortunes of Newspapers in the West and in India While the newspaper industry is failing...
Historical Evolution of the Indian News Media By most accounts, the Indian Media Industry is one of the world’s most...