According to American Marketing Association, “Marketing Research is the function that links the consumer, customer and public to the marketer...
Following are the main limitations of Marketing Research: Marketing Research (MR) is not an exact science though it uses the...
The main purpose of marketing research is to lower the uncertainty and risk in marketing decision-making. To achieve this, several...
Data Collection in Marketing Research is a detailed process in which a planned search for all relevant data is made...
As the names suggest quantitative research produces numerical data whereas qualitative research generates non numerical data. However, this is only...
Research can be categorized either on the basis of technique (surveys, experiments, observation studies, etc) or on the basis of...
Focus groups are also known as group interviews or group discussions. They are used to understand the attitude or behaviour...
They generally use small samples and also conduct direct one to one personal interviews. A detailed background is provided by...
Individual cases are taken and a detailed study of each case is done. Advantages of Case Study Accurate data is...
Projective Techniques are indirect and unstructured methods of investigation which have been developed by the psychologists and use projection of...
The Survey method is the technique of gathering data by asking questions to people who are thought to have desired...
There are mainly 4 methods by which we can collect data through the Survey Method Telephonic Interview Personal Interview Mail...
The observation method involves human or mechanical observation of what people actually do or what events take place during a...
Secondary data is the data that have been already collected by and readily available from other sources. Such data are...
Sources of Primary Data The sources of generating primary data are: Observation Method Survey Method Experimental Method Experimental Method There...
What is Big Data? If marketers had all the data about consumers that they can then use to predict consumer...
Is Big Data a Magic? We often hear the term Big Data being used to describe how online retailers as...
Scaling Techniques for Measuring Data Gathered from Respondents The term scaling is applied to the attempts to measure the attitude...
A good questionnaire should not be too lengthy. Simple English should be used and the question shouldn’t be difficult to...
Factor Analysis is a data reduction technique. Given a large number of attributes, factor analysis identifies a few underlying dimensions...
Introduction During the sixties, when researchers tried to understand consumers’ decision making process, they used a simple questionnaire or a...
Mystery Shopping is a fascinating method of gauging customer experience where individuals are recruited to portray actual customers that shop...
Regression analysis can be used to find out the relation between a set of variables statistically. This is done by...
Concept testing is the process of testing new or hypothetical products or services before they are launched. The testing is...
Field Research deals with creation and collection of actual and authentic information by field of operation in any organization. The...
A brand is a perception in its consumers’ minds. A strong brand can command a premium price. This power of...
Market Research in the Age of Unpredictability We are living in an age of unpredictability. With sales forecasts and marketing...
In God We Trust, Rest Have to Bring Data: The Importance of Data Collection All entities collect data for various...
Are Markets Really Efficient in Delivering Optimal Outcomes for All Stakeholders? Are Free Markets really “free” in the real world?...