Why the Digital Age Demands Decision Makers to be Like Elite Marines and Zen Monks
February 7, 2025
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The Wirecard and Infosys Scandals are a Lesson on How NOT to Treat WhistleblowersWhat is the Wirecard Scandal all about and Why it is a Wakeup Call for Whistleblowers Anyone who has been following financial and business news over the last couple of years would have heard about Wirecard, the embattled German payments firm that had to file for bankruptcy after serious and humungous frauds were uncovered leading […]
Why the Digital Age Demands Decision Makers to be Like Elite Marines and Zen MonksHow Modern Decision Makers Have to Confront Present Shock and Information Overload We live in times when Information Overload is getting the better of cognitive abilities to absorb and process the needed data and information to make informed decisions. In addition, the Digital Age has also engendered the Present Shock of Virality and Instant Gratification […]
Why Indian Firms Must Strive for Strategic Autonomy in Their Geoeconomic StrategiesGeopolitics, Economics, and Geoeconomics In the evolving global trading and economic system, firms and corporates are impacted as much by the economic policies of nations as they are by the geopolitical and foreign policies. In other words, any global firm wishing to do business in the international sphere has to be cognizant of both the […]
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The concept of learning is quite comprehensive as it covers a broad range of activities. In many books, the theories of learning are also regarded as kinds of learning. The theories of learning are an organized set of principles that explain how individuals attain, retain or recall the learnt knowledge. Learning theories establish the conceptual framework for explaining how information absorption, processing and retention take place during learning. Human learning is influenced by a gamut of factors like Emotional, Cognitive, Past Experiences and Environmental factors. Learning theories prescribe the right format or methodologies of learning for making the learning effective and more impactful.
During early 20th century, many psychologists became increasingly interested in understanding the relevance of learning from a scientific perspective. For a scientific orientation, the study of psychology gave importance to only those variables which were quantifiable and measurable. Environmental influences like, reinforcements, associations, observations and punishments influence the learning process. The key learning theories are Classical Conditioning, Operant Conditioning and Social Learning. Let’s have a closer look at all these three major theories of learning.
The key premises of Classical Conditioning theory was established by Russian Physiologist named Ivan Pavlov, who first discovered the crucial principles of classical learning theory with the help of an experiment done on dogs to study their digestive processes. The Nobel Prize laureate of 1904, while studying the digestive processes in dogs came across a very interesting observation during his experimentation. He noticed that his subject would begin to salivate by seeing the lab assistant with white lab coats entering into the room before being fed. Though Pavlov’s discovery is originally an accidental discovery, but later with the help of his experiments the classical conditioning theory came into existence. His Classical conditioning theory played a crucial role in explaining the important psychological concepts like learning and equally established the foundation for the behavioural school of thought. Behaviourism is based on two major assumptions:
According to Pavlov’s Classical Conditioning theory, learning takes place because of association which is established between a previously neutral stimulus and a natural stimulus. It should be noted, that Classical Conditioning places a neutral stimulus before the naturally occurring reflexes. In his experiment, he tried to pair the natural stimulus that is food with a bell sound. The dogs would salivate with the natural occurrence of food, but after repeated associations, the dogs salivated just by hearing the sound of the bell alone. The focus of Classical Conditioning theory is on automatic and naturally occurring behaviours.
The theory of Classical Conditioning has several applications in the real-world. It is helpful for various pet trainers for helping them train their pets. Classical conditioning techniques can also be beneficial in helping people deal with their phobias or anxiety issues. The trainers or teachers can also put to practise the Classical Conditioning theory by building a positive or a highly motivated classroom environment for helping the students to overcome their phobias and deliver their best performance.
Renowned Behavioural Psychologist B.F. Skinner was the main proponent of Operant conditioning theory. It is for this reason that the Operant Conditioning is also known as Skinnerian Conditioning and Instrumental Conditioning. Just like Classical Conditioning, Instrumental/Operant Conditioning lays emphasis on forming associations, but these associations are established between behaviour and behavioural consequences. The theory stressed on the role of punishment or reinforcements for increasing or decreasing the probability of the same behaviour to be repeated in the future. But the condition is that the consequences must immediately follow a behavioural pattern. The focus of operant conditioning is on voluntary behavioural patterns.
Positive Reinforcement: When a favourable event or an outcome is associated with behaviour in the form of a reward or praise, it is called as positive reinforcement. For example, a boss may associate bonus with outstanding achievements at work.
Negative Reinforcement: This involves removal of an unfavourable or an unpleasant event after a behavioural outcome. In this case, the intensity of a response is strengthened by removing the unpleasant experiences.
Positive Punishment: This involves application of punishment by presenting an unfavourable event or outcome in response to a behaviour. Spanking for an unacceptable behaviour is an example of positive punishment.
Negative Punishment: It is associated with the removal of a favourable event or an outcome in response to a behaviour which needs to be weakened. Holding the promotion of an employee for not being able to perform up to the expectations of the management can be an example of a negative punishment.
According to Albert Bandura, learning cannot simply be based merely on associations or reinforcements which he has mentioned in his writings in his book Social Learning Theory which was published in 1977. Instead, his focus was on learning based on observation, which he has proven through his well known Bobo Doll experiment. He reckoned that children keenly observe their surroundings and the behaviour of people around them particularly their caregivers, teachers and siblings and try to imitate those behaviours in their day to day life. He also tried proving through his experiment that children can easily imitate the negative behaviours or actions.
Another important principle of Bandura’s Social Learning Theory was that learning something by way of observation, need not necessarily mean that it would lead to a change in the behaviour. This behavioural change is entirely influenced by the felt need or motivation of a person to endorse and adopt a behavioural change.
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