We are living in the age of technological advances. Development in our society began to happen post the World Wars,...
Simply put, E Commerce is ‘Using Electronic Platform for Business Transactions’. It is also called a ‘Virtual Market Place’. Every...
We are living in the Information Age. Internet has changed our lives and these changes are irreversible. Slowly every home...
Business Managers of today are living in challenging times. Business targets had never been stiffer, work pressure and managing the...
For long Businesses and Organisations have been Customer oriented. They have moved from product and service mindset to Customer Satisfaction...
Introduction With the advent of the internet and big data analysis, organizations have been able to use relationship marketing and...
Learning all about E Commerce and E Marketing is the pressing need of every student as well as every marketing...
A layman using internet is overwhelmed by the sheer amount of information that he or she is able to access...
Introduction The marketing mix refers to usage of the four Ps of marketing which are Product, Price, Place and Promotion....
As a Marketing professional you are too familiar with marketing research. In fact Organisations spend millions of dollars into market...
Internet is not something that is alien technology anymore. Every home and every individual has adapted to using internet for...
If you are in the process of understanding and designing an E Marketing strategy for your business, understanding and learning...
Building an E Marketing plan for any business or product is quite engaging and challenging. What makes it more interesting...
Introduction The environment under which organization functions determines how it will conduct its business. Organizations have to constantly monitor and...
Introduction An organization is often influenced by the environment they work under. There are several factors which influence such as...
Introduction The internet is considered as a channel partner. Hence online marketing is to be considered as a channel marketing...
Most Business Organisations both big and small have realised the necessity of having a presence on the internet. Many Organisations...
Internet is changing the customer’s expectations as well as behaviour. Understanding the customer behaviour pattern holds the key to successful...
Getting to know all about E Marketing and how business is transacted online is important for every student of business...
Setting up a web page and promoting online business has become a necessity for all business organisations, irrespective of the...
Sales Promotion and Advertising is one of the major activities of any Marketing Function in any business. Sales promotion and...
If internet has had far reaching impact on all walks of life, E trade has had similar impact on all...
Whenever one talks of E marketing strategy or plan, they normally include online selling, online promotions and advertising. However this...
Migrating to E Business has become inevitable. All business Organisations have recognised this fact. It has been understood that E...
Business Managers now a days are going back to the business schools to un-learn some of the lessons they had...
E business model implementation brings with it several key results and benefits. First and foremost a successful implementation should meet...
If you scan the developments in the business world that have taken place in the last fifty years or so,...
Most of us who live in urban areas and have used the app-based ride-hailing cabs such as Ola and Uber...
What are Ubiquitous Marketing and Black Ops Advertising In this age of Smartphones and Internet, it is hard not to...
During the dot com boom, online travel agencies had taken the entire world by storm! Travel websites which offered customers...
What is online marketing and how it Works? Ever wondered how websites give away much for free or for low...
In many countries across the world, small retailers are against e-commerce websites. This is because they believe that these websites...