Advertising simply put is telling and selling the product. Advertising Management though is a complex process of employing various media...
Advertising is the promotion of a company’s products and services though different mediums to increase the sales of the product...
Print advertising is a widely used form of advertising. These advertisements appear in newspapers or magazines and are sometimes included...
Generally speaking, broadcast advertising is radio, television, and Internet advertising. The commercials aired on radio and televisions are an essential...
Outdoor advertising communicates the message to the general public through highway billboards, transit posters and so on. Outdoor advertising is...
As evident from the word “covert”, this type of advertising aims to integrate the advertising with the non-promotional mediums. This...
Advertising is the best way to communicate to the customers. Advertising helps informs the customers about the brands available in...
Marketing communications is essentially a part of the marketing mix. The marketing mix defines the 4Ps of marketing and Promotion...
Consumer communication and persuasion is an essential part of any Marketing Strategy. In fact, it is the starting point of...
Companies make investment in understanding consumer behaviour and implementing strategies, which will help them retain customers. Consumers can be categorized...
Every work to be done needs a plan of action so that the work is done in a desired and...
“The work of a tailor is to collect the raw material, find matching threads, cut the cloth in desired shape,...
“Every coin has two sides” Advertising is praised but also criticized by critics in their own ways. Advertising has many...
“Mass demand has been created almost entirely through the development of Advertising” Calvin Coolidge in the New York Public Library....
Today every company needs to advertise its product to inform the customers about the product, increase the sales, acquire market...
“Money does matter a lot.” Advertising Budget is the amount of money which can be or has to be spent...
Advertising campaigns are the groups of advertising messages which are similar in nature. They share same messages and themes placed...
Scheduling directly refers to the patterns of time in which the advertisement is going to run. It helps fixing up...
The most popular terminology used for industrial advertising is Business to Business advertising. This type of advertising generally includes a...
Ethics means a set of moral principles which govern a person’s behavior or how the activity is conducted. And advertising...
“When a child writes the examination papers, he has to see the result come what it may be, so that...
Advertising is considered as the best tool to make people aware of the product a company wants to sell. This...
Advertising is still all about the ‘ifs and buts of a product’, presented in a glowing rainbow like picture trying...
Maybe you read the article that was shared on Facebook that said “10 best places to visit this summer” and...
The advertising budget is a residual expense. This means that every additional dollar that is spent on advertising comes straight...
What are Digital Lynch Mobs, the Harm They Can Do, and Their Impact on Businesses Among the many manifestations of...