Scheduling directly refers to the patterns of time in which the advertisement is going to run. It helps fixing up...
Today every company needs to advertise its product to inform the customers about the product, increase the sales, acquire market...
We have seen how corporations need to embrace CSR as a paradigm if the challenges of the 21st century have...
Customers are the assets of every business. Sales professionals must try their level best to satisfy customers for them to...
Marketing Research
Introduction Amazon is the world’s largest online retailer and is indeed a pioneer in the online retailing space. Though it...
Analytical CRM supports organizational back-office operations and analysis. It deals with all the operations and processes that do not directly...
The Transformation of Marketing from Scaling to Un-Scaling The Twentieth century was all about mass marketing and marketing to scale...
What are BAU or Business As Usual Strategies and how do they Work? Business as Usual or BAU strategies and...
The advertising budget is a residual expense. This means that every additional dollar that is spent on advertising comes straight...