Internet age and the social web is redefining marketing. Online marketing as well as online advertising and brand promotions are...
“The work of a tailor is to collect the raw material, find matching threads, cut the cloth in desired shape,...
“Money does matter a lot.” Advertising Budget is the amount of money which can be or has to be spent...
Advertising campaigns are the groups of advertising messages which are similar in nature. They share same messages and themes placed...
“When a child writes the examination papers, he has to see the result come what it may be, so that...
Ethics means a set of moral principles which govern a person’s behavior or how the activity is conducted. And advertising...
Advertising is still all about the ‘ifs and buts of a product’, presented in a glowing rainbow like picture trying...
Advertising simply put is telling and selling the product. Advertising Management though is a complex process of employing various media...
Advertising is considered as the best tool to make people aware of the product a company wants to sell. This...
“Mass demand has been created almost entirely through the development of Advertising” Calvin Coolidge in the New York Public Library....