Strategic brand management’s goal is to develop strong consumer based brand equity. To reach these goal companies have to design...
One of the essential requirements in today’s business scenario is to realize and evaluate the bargaining power of customers. The...
Boston Consulting Group (BCG) Matrix is a four celled matrix (a 2 * 2 matrix) developed by BCG, USA. It...
CRM or Customer Relationship Management is a concept all businesses practice day in and day out. In fact, a business...
What is Big Data? If marketers had all the data about consumers that they can then use to predict consumer...
Is Big Data a Magic? We often hear the term Big Data being used to describe how online retailers as...
Introduction The famous management expert, Igor Ansoff provided a roadmap for firms to grow depending on whether they are launching...
The term “sweatshops” has been used a lot by the American media or the media in developed nations at large....
Scaling Techniques for Measuring Data Gathered from Respondents The term scaling is applied to the attempts to measure the attitude...
E-commerce has taken many companies across the world by storm. Giants like Alibaba.com and Amazon have been created in the...