Brand evokes the responses. There are many people who love their Apple iPod or love their car etc. There are...
Brands have a certain value in the market as well as in the balance sheets of the organization that owns...
Branding has emerged as a corporate strategy in the recent times. All business organizations in all sectors have embraced the...
Customer based brand equity is created when brand knowledge comprising of brand awareness and brand image are at highest level...
Generally speaking, broadcast advertising is radio, television, and Internet advertising. The commercials aired on radio and televisions are an essential...
In recent years, there has been an increasing emphasis on governing corporations according to social and environmental norms and ensuring...
Customer loyalty is the foundation of sustained success for any supplier or retailer. A clear sign of a successful product...
In this world of extreme competition, companies with a total focus on customer are going to be the winner. Companies...
Difference between Traditional Advertising and Online Advertising on Social Media When it comes to Advertising in traditional media, the advertisers...
A study of organizations that are the leaders in their particular sphere of business helps business management students learn and...