Brand awareness is the probability that consumers are familiar about the life and availability of the product. It is the...
Social Networks provide great opportunity for advertising as well as promoting the brands. The fact that you can present your...
Every marketing management student would have heard the story about origin of branding, that it was initially used to identify...
Brand Equity is defined as value and strength of the Brand that decides its worth whereas Customer Equity is defined...
Marketers have various tools at their disposal to build a strong consumer based brand equity. Through this tool, they have...
Brand Equity is the value and strength of the Brand that decides its worth. It can also be defined as...
Brand management has become quite a challenge for brand managers as well as the Organizations today. Intense competition and the...
Brand Extension is the use of an established brand name in new product categories. This new category to which the...
A brand is a perception in its consumers’ minds. A strong brand can command a premium price. This power of...
SYMBOLS- Symbols help customers memorize organization’s products and services. They help us correlate positive attributes that bring us closer and...