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Curious observation is the first step in the decision making process. These two words, the curiosity and observation are very important for a decision making process. Curiosity means the desire to know or learn about something. A person who is curious does not accept anything easily. He always has skepticism towards everything. The curious people […]
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The COSO Framework for Internal Control
Internal frauds are a big part of the operational risk faced by any organization. This is truer of multinational companies who have business interests in various countries across the globe. This is because there are thousands of people in important positions making business decisions on behalf of the company. Hence, ensuring that all these employees […]
The Cost Structure in the Insurance Industry
Insurance is one of the most regulated industries in the world. Also, there are multiple players which offer every type of insurance. As a result, the competitive pressures are very high. This ensures that the insurance companies are not able to charge exorbitant premiums. Almost every insurance company across the world is a price taker […]
People and Agility: Creating an Agile Workforce
Change is invariable and undeniable. Product lifecycles have shortened. Geographical boundaries are diminishing. Technology advances in the blink of an eye. Time to market has reduced. Delivery time has compressed. Innovation is faster and more frequent. Conformity is dying. Future is already here. How to deal with this? This is the question that’s been on […]
Aristotle was the first to take an initiative and design the communication model.
Let us first go through a simple situation.
In a political meeting, the prospective leader delivers speech to the audience urging for more votes from the constituency. He/She tries to convince the crowd in the best possible way He/She can so that He/She emerges as a winner. What is He/She actually doing?
He/She is delivering his speech in a manner that the listeners would get convinced and cast their votes only in his favour, or in other words respond in the same manner the speaker wanted to.
Here the leader or the speaker or the sender is the centre of attraction and the crowd simply the passive listeners.
The example actually explains the Aristotle model of communication.
According to this model, the speaker plays a key role in communication. He/She is the one who takes complete charge of the communication. The sender first prepares a content which he does by carefully putting his thoughts in words with an objective of influencing the listeners or the recipients, who would then respond in the sender’s desired way.
No points in guessing that the content has to be very very impressive in this model for the audience or the receivers to get convinced.
The model says that the speaker communicates in such a way that the listeners get influenced and respond accordingly.
The speaker must be very careful about his selection of words and content in this model of communication. He/She should understand his target audience and then prepare his speech.
Making eye contact with the second party is again a must to create an impact among the listeners. Let us again go through the first example.
The politician must understand the needs of the people in his constituency like the need of a shopping mall, better transport system, safety of girls etc and then design his speech.
His/Her speech should address all the above issues and focus on providing the solutions to their problems to expect maximum votes from them.
Voice tone and pitch should also be loud and clear enough for the people to hear and understand the speech properly. Stammering, getting nervous in between of a conversation must be avoided.
Voice modulations also play a very important role in creating the desired effect. Blank expressions, confused looks and similar pitch all through the speech make it monotonous and nullify its effect.
The speaker should know where to lay more stress on, highlight which words to influence the listeners.
One will definitely purchase the mobile handset from that store where the sales man gives an impressive demo of the mobile.
It depends on the sales man what to speak and how to speak in a manner to influence the listeners so that they respond to him in a way he actually wants i.e. purchase the handset and increase his billing.
The Aristotle model of communication is the widely accepted and the most common model of communication where the sender sends the information or a message to the receivers to influence them and make them respond and act accordingly.
Aristotle model of communication is the golden rule to excel in public speaking, seminars, lectures where the sender makes his point clear by designing an impressive content, passing on the message to the second part and they simply respond accordingly. Here the sender is the active member and the receiver is passive one.
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Curious Observation – First Step in Decision Making Process
February 12, 2025
Cyber Risk in Reinsurance
February 12, 2025
The COSO Framework for Internal Control
February 12, 2025
